We curate unique apparel designed for those who dare to stand out,
We offer clothing with an inherent edge, built for individuals who demand style beyond the ordinary,
Our story began in 2017. After years online, we proudly opened our first physical store in2024.,
Today, we operate 6 affiliated or owned locations, bringing distinctive fashion directly to you.
1️⃣ Lukas Meyer — Founder
Lukas launched the brand in 2017 and still insists every great idea comes to him “in the shower.” He also forgets where he leaves his phone at least five times a day.
2️⃣ Sofia Laurent — Head of Operations
Sofia keeps the company running like a Swiss clock, even though she loses her glasses while they’re literally on her head. She’s the calm one—until someone messes with her spreadsheets.
3️⃣ Emilia Novak — Head of Marketing
Emilia turns puffer jackets into viral hits and survives almost entirely on iced coffee. Her team swears she types ads faster than she talks (and she talks fast).
4️⃣ Isabella Romano — Head of Customer Service
Isabella answers customers with angel-level patience, even before her morning espresso. She always looks serious, but it’s just her “listening face.”
5️⃣ Henrik Bauer — Logistics Manager
Henrik runs the warehouse like a military base, but laughs like a comedian on weekends. He labels everything… including his own lunch.